Research & Insights
SellingInnovations’ best thinking on buyer indecision, B2B selling, and sales leadership — curated from webinars, podcasts, and published research by Matt Dixon and Ted McKenna.
ᵗʰᵉ ᴊᴏʟᴛ ᴇꜰꜰᴇᴄᴛ
Overcoming Buyer Indecision
Most deals aren't lost because customers and prospects don’t see value in your solution — they're lost to the customer's fear they won’t get to the right outcomes. Our research into 2.5 million sales conversations reveals what top performers do differently to help indecisive buyers move forward with confidence.
GENERATING FEARLESS BUYERS
Overcoming Buyer Indecision
Most deals aren't lost because customers and prospects don’t see value in your solution — they're lost to the customer's fear they won’t get to the right outcomes. Our research into 2.5 million sales conversations reveals what top performers do differently to help indecisive buyers move forward with confidence.