Tom Shepherd
Head of Data & Analytics
Tom Shepherd, Ph.D. was the architect behind the predictive models that powered our JOLT Effect study — the world's largest AI/ML analysis of sales losses, built from 2.5 million recorded sales interactions. His work designing and building the Markov Field Models and multivariate regression analysis has been foundational to identifying the behaviors that separate top-performing sellers from their peers.
Tom holds a Ph.D. in Artificial Intelligence and Pattern Recognition from Arizona State University and a B.A. in Computer Science and Psychology from Iowa State University. His career spans more than three decades at the intersection of machine learning, data science, and software engineering — from developing AI and physics systems for AAA video game titles at Rainbow Studios, to building signal processing and spatial audio technologies at Avaya, to his role as a Senior Software Engineer for Machine Learning and Analytics at Tethr (now Creovai), a leading AI-powered conversation intelligence platform.
Tom's rare combination of deep mathematical expertise and hands-on engineering experience makes him one of a small number of people in the world capable of doing the kind of large-scale behavioral modeling that drives SellingInnovations' research and data products.