B2B Sales Webinars & Events
Live sessions and on-demand recordings from the SellingInnovations research team behind The JOLT Effect — buyer indecision, sales coaching, and what high performers do differently. Free to attend.
Upcoming Live Sessions
Join us live. Each session pairs our research with practitioners who've run the play inside their own organizations.
How the ROI Conversation is Evolving in B2B Sales: The ROI Paradox
Wednesday, September 2, 2026 · 10:00 AM CT / 11:00 AM ET
How top sales organizations are de-risking the value calculation when buyers want harder proof than ever.
Stop Losing Deals to Indecision
Thursday, September 17, 2026 · 1:00 PM ET
How to detect when indecision — not rejection — is about to kill a deal, and the selling behaviors that move buyers past hesitation.
How Top Sales Organizations are Elevating the Manager Job
Tuesday, October 6, 2026 · 11:00 AM ET
Lessons from LinkedIn and Veeam on raising the bar for what a frontline sales manager is expected to do.
How Teams Put the Research to Work
Sales leaders walking through what changed when they rolled the JOLT Effect out across their own organizations.
Research Sessions
Our own sessions and launch events, available any time.
How Top Coaches Help Sellers Beat Your Toughest Competitor: No Decision
August 12, 2026
What sales managers should actually coach to when the deal is being lost to the customer's own hesitation rather than to a competitor.
The JOLT Effect: The Research Behind the Book
September 2022
The authors on why buyers who want to buy still fail to decide, and what the 2.5 million-conversation study found that conventional wisdom missed.
Lessons for B2B Sales in The Activator Advantage
June 2025
What the Activator research — originally about professional services partners — means for B2B sellers who have to generate their own demand.