About the Session

In this webinar, co-author of The JOLT Effect, Ted McKenna, and his co-founder of SellingInnovations, Dave Anderson, will be joined by two sales and sales acceleration leaders at Veeam, a leading provider of data backup and recovery software. Mike Blanchette, Vice President of Global Sales Acceleration, and Shiva Pillay, General Manager and Senior Vice President of the Americas at Veeam Software, will share their journey of successfully implementing JOLT across the entire Veeam sales organization.

In this 1-hour discussion, you will learn more about their experience of building buy-in, ensuring a successful training rollout, and embedding JOLT techniques into their sales workflow, driving better outcomes for sellers, managers, and customers.

This session is perfect for leaders looking to drive positive change in their sales teams and those aiming to reduce “no decision” losses. Don’t miss the opportunity to learn actionable strategies to implement JOLT skills and create lasting impact in your sales organization.

Key Discussion Topics

• Building Buy-in for Behavior Change: Techniques to influence and sustain lasting behavioral shifts.

• Tailoring the Experience for Different Commercial Teams: Adapting the program to fit various organizational structures and team dynamics, including new and experienced sellers, technical experts, channel teams, and post-sale team members.

• Lessons Learned from a Staged Rollout: Insights into the challenges and successes from Veeam's phased approach.

• Integrating JOLT into Your Sales Methodology: How to seamlessly incorporate JOLT techniques into your existing sales approach.

• Driving Adoption: Best practices for ensuring JOLT skills are fully embedded in the workflow to help teams close more deals.